Deception in the investigative, interrogation, and testimonial Essay

Deception in the investigative, interrogation, and testimonial processes - Essay Example The fact is that the law often supports police detection, although police action is limited without an arrest or search warrant. The police conduct detection within a contradictory moral order wherein certain fidelities fuse with certain betrayals (Skotnick). The detection process has three stages and deception can and does occur in any or all of these (Skotnick, 1985). These are investigation, interrogation and testimony. Within the policeman's broad moral cognition, the acceptability of deception depends on the level of criminal process: It is most acceptable to the police and the courts at the investigation stage, less during interrogation and least at the testimonial stage in the courtroom. Increasingly stringent normative constrains account for the differences among the levels and stages. Courtroom testimony is given under oath, whereby witnesses sweat to tell only the truth and nothing but the truth. It is the norm to accept that a witness is telling the truth in court. Courtroom lying violates the basic justice system, which all the parties are assumed to uphold. A policeman who lies in the courtroom can work his way out of his predicament by insisting that judicial interpretations of his limitations can get on the way of his abil ity of performing his job. This appears to be true within the context of the forces, which operate within the investigative stage of an adversary system, wherein the end justifies the means. The policeman seems to have the "privilege" of lying to get to the truth in achieving justice through due process (Skotnick). It may be quaint and a contradiction of values and norms but it is also factual that police freely admit to deceiving suspects and defendants to catch them, yet lying policemen and detectives do not admit to committing perjury (Skotnick, 1985). Perjury is as systematic as police work and police know among themselves that they perjure as a norm rather than as an individual error. A study, conducted by Columbia law students on the effect of Mapp v. Ohio on police practices in New York City, on certain search and seizure cases showed that uniformed police fabricated grounds for arrest in narcotics cases in meeting the requirements of Mapp. This does not justify but only explains how police who falsely witness justify the practice for the sake of greater persuasiveness. They resort to lying as routine of shaking themselves out of a predicament or helping one another out of it and because of a skeptical attitude towards a system, which is disinclined towards the truth that would be favor able to the criminal. The law allows a policeman to lie during the investigative stage but forbids it during the testimonial stage in the courtroom where and when he is certain of the guilt of the suspect, unlike during the investigative stage. The lying policeman puts more value on a short-term objective of suppressing evidence than on the long-term principle of due process in protecting the dignity of the accused. The policeman's pursuit is to legitimize the evidence he presents rather than weigh and analyze its sufficiency. He is merely after complying with the arrest laws, although this compliance often involves manipulation

War of 1812 Essay Example for Free

War of 1812 Essay The War of 1812 was a war that lasted for two years that helped the United States to firmly and officially establish its independence. After finishing with the concern of France, England turned its attention over to the United States. At first, the United States did not want to resort to war and fighting (Doc. B) but rather sort out their issues economicallybecause England had seized all ships that did not stop in the British port before heading to their other European destinations, Congress passed the Embargo Act and then the Non-Intercourse Act, allowing trade with all nations except France and England. Then, England refused to allow this trade to occur, so America had to resort to war. The Northeastern Federalists were not in favor of war, but the Republicans ultimately won the majority vote in Congress to declare warthe War of 1812 (Doc. G). During this war, America was very concerned with gaining control over land in this country as well as in Canada, but at the same time Americans needed to defend themselves against their strong British enemies. Either way, America had to abandon its position of neutrality (Doc. C). During the war, Britain was very effective in fighting the Americans during many battles, so we needed to defend ourselves in every way possible, and often we were successful. In addition, America wanted to take revenge on the British for taking people from American ships and forcing them to work in the British Navy. The British were able to make their way via water to Washington, D.C. and burn down many parts of the city. After weakening the capital, they set off to Baltimore Harbor but Fort McHenry had already blocked their path, so the British actually had to attack from afar, which ended up not being so effective. America also blocked the British from success in the Battle of Plattsburgh. The United States was successful in capturing Lake Ontario and Lake Eerie, causing them to have very easy access to Canada. By being able to enter Canada, William Henry Harrison led the soldiers to kill Tecumseh in the Battle of Thames, making this a great victory over the Native Americans. This does seem like an unnecessary battle done completely out of greed for control, but the defeat of the Creeks (allies of Tecumseh) in the Battle of Horseshoe Bend was helpful for the Americans in that Andrew Jackson led his men to destroy the tribe because they had been attacking whites along the Floridian border, and we annexed a  section of Florida (Doc. D). Although the Indians may have thought that the Americans only wanted to take over their lands (Doc. F), America was not out to hurt the Indianswe actually wanted to be on good terms with thembut Madison made them aware that if it is necessary, Americans will fight them in order to protect their own well-beings (Doc. E). Ending the War of 1812 was the Battle of New Orleans, when the British were planning to attack, but Andrew Jackson was ready with his men to destroy their enemies, and they were victorious. The War of 1812 officially ended with the Treaty of Ghent, which stated that America did not gain Canada, that impressments would not stop, and that America would have to return some land to the Indians (this statement was not really obeyed). But, a few other small treaties were written that allowed America to trade freely with England. All of the various battles aforementioned except for the Battle of Thames were ones that were instigated by the British and the Americans saw no other way to deal with their enemies but to defend themselves. This does not connote that the Americans fought this war in the first place out of greed or land hunger. Although the British did make many attacks on the United States during the War of 1812 and Americans did indeed need to defend themselves, America did not have entirely pure intentions (defense and struggle for complete independence were not the only reasons). During this rather pointless war, America had hoped they would annex Canada, and that is why the Battle of Thames occurred. The United States also wanted to cede Florida, hence the Battle of Horseshoe Bend. In addition, because the Republicans held the majority in Congress, President Madison felt he needed their support (Southern and Western states). The opinion of these states, expressed by Henry Clay (a War Hawk), was that the country needed to go to war because they wanted to gain land and they were concerned over the falling prices of agricultural products and therefore the restriction on trade. America entered this war caring only about the white citizens and not really about how the Indians would be affected by their hopes for the end results of the war. Americans did enter the war with hopes of annexing land, but the end result was completely different from the initial goals. After much unnecessary fighting, America left the war victorious in her own waythe country was finally completely free to do as she pleased, and the country was officially independent of any and all other foreign powers.

Branding architecture and strategies

Branding architecture and strategies Brand distinguishes a companys product from its competitors and an identified product or service that closely satisfies customers needs and wants. Brand is an asset to a company and reflects the quality of customer service. Branding is all about the customers trust of the product or service and makes the segmentation easier for the company. The difference between a company and its competitors should be communicated by brand, because it makes a company unique. BMW, Toyota, Luis Vuitton, NEXT, Debenhams, Nike and Coca Cola are the well-known brands that command price premium and stimulate deep customers loyalty. Branding is the collection of actual and emotional characteristics associated with a particular identified product or service that differentiates it from the rest of marketplace Hand-out notes by tutor Anthony smith Branding is an important aspect of marketing to build a strong image of a company. Mercedes Benz is an automobile brand that commands a premium with their engineering, performance, quality, customer service and after sales service. Toyota shares all these attributes but still they were not positioned as premium in the customers mind. Toyota then formed Lexus as a premium brand with the partnership of both Toyota and Lexus shared engineering, design elements and customer service to successfully compete the big automobile brands like Audi, BMW and Mercedes Benz. How-to-branding.com Brand Architecture Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services, and should mirror the  marketing strategy. Kompanigroup.com How an organization structures various products, services or other entities within its portfolio and how they relate to one another. Brandinstitue.com In the growing economy we can see different companies merging with each other and form the strategy for each of the targeted group in which every product can bring its own brand name. Good and clear brand architecture clues a company towards brand positioning and also helps to get sustainable competitive advantage. There are three different types of brand architecture strategies. Corporate/Monolithic Branding Strategy In this strategy company takes on a unified brand for all products and target markets. This strategy brings simplicity, and cost deficiencies can be achieved as opposed to multi-branding architecture, in which a corporate brand plays a smaller role. Microsoft, Intel, Disney, CNN, SONY, Nike, Virgin and coca cola etc. are the best examples of corporate branding. Corporate banding makes the advertising easier for the company as they just advertise their name and slogan. . Coca cola is recognizable in every continent of the world through its red curved bottle and logo. SONY is a corporate brand as its name is attached to everything, from its DVDs to play station. The founder of SONY, Akio Morita, once said: I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product. Therefore corporate strategy leads a company to sustainable financial outcomes. Brandingstrategyinsider.com . Adhistry.wikispaces.com Google.co.uk Multi/Individual Branding Strategy Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under different brand names.   Finance.mapsofworld.com It is very difficult for a brand to position itself in a diversified environment where the customers needs and wants are different. Therefore, company can fill different market segments through diversifying its product range. VW, PG, Unilever and Diageo are the best examples of multi branding. PG is the prime example, having a multiple shampoo brand to influence different customers, like head shoulder for dandruff, Pentene for healthy hear and Sassoon for professional saloon experience. Through multi branding a company can target more than one segment in the market and fill the price gaps. Multi branding is a good strategy but sometime it fails because of the poor management. Due to failure it could harm the family brand name. VW took many years to change the negative brand image of Skoda from the customers mind. Helen Meek. et al, 2001 Google.co.uk Endorsed Branding A brand that carries the endorsement of a  source brand (the parent company). Brandbuild.eu Endorsements add integrity and assurance of the indorsed sub brand in customers mind without overpowering it with its own association. Endorsed branding is suitable for the company, using varied product portfolio, e.g. Nestle, Cadbury, Unilever etc. Nestle written on the  Kit Kat,  Cadbury written on Dairy Milk to provide credibility and assurance to the product. Some companies give independence to the endorsed brands like Unilever give freedom to the Heartbrands such as Feast, Magnum and Cornetto and they have their own marketing campaigns and target market. Some companies has firm relationship between company name and product, e.g. Ford does it with the model Mustang, people using either the brand name Mustang or the full name Ford Mustang. Google.co.uk Brand Elements Brand elements are those trademarkable devices that identify and differentiate the brands. There are certain elements of a brand, like names, logos, symbol, characters, slogans, design, features etc. some important elements are mentioned below. Kotler et al, 1996 Brand Name Name is the most significant element of the brand. This is the only part of the brand which should never be changed. It help customers to identify distinguish product from competitors. It is not necessary the brand name is associated with the company and can be different. But if the brand name is linked with the quality of the product either high or low, then all good must be of the same standard. MS is the prime example of providing quality products through St Michael Brand as one can see its tag on the cloths and food and household goods as well. Brand Image Brand image is fundamental way through which a customer recognises and believes a brand. It gives a company an identity and creates a better image in the mind of the customers. Brand image is unique that clearly reflects the image of the organisation and different from the competitors. To build a right image in the customers mind, the company must have to focus on brand identity. Brand Personality Brand personality is the goodwill of the brand. It is associated with the benefits and attributes of the brand. Brand personality is unique and long lasting; it is the emotional attachment of the consumers with the product, e.g. Sony and Panasonic, both are the giants of electronic sector, although both got same features, some peoples prefer one of the other because of their trust on the product by long time. Brand Association Associations, according to Aaker (1991) represent the bases for purchase decisions and for brand loyalty. The way consumers perceive brand is a key determinant of long-term business-consumer relationships. Hence, building strong brand perceptions is a top priority for many firms today. Morris, 1996 It is the perception of the customers towards a brand attributes and quality. Brands can be associated with the name, colours, symbols, attitudes, expressions and sound etc. Mercedes Benz is associated with the luxury drive and excellent engineering, Nike with its Slogan, Nokia with its sound, and Coca Cola with its red colour, Colgate toothpaste with cavity protection and Microsoft with Bill Gates. Renault has launched a successful campaign for its model Clio and used the famous French footballer Thierry Henry and Sesame Steet in the Va Va Voom advertisement. This campaign resulting attract more male customers than females. This is how celebritys association to the brand benefits organisation. Kotler et al, 1996 Brand association gives the basis of buying and brand loyalty to the customers. Companies always try to associate their brands with the positive things to create good image of the product in the mind of customers. Brand association developed if the product is desirable, durable and satisfies the customers needs. Positive customers perception about the product makes a brand stronger. It is formed on the basis of Product attributes, Advertisement, Relevant price, Quality, Celebrity and big entity association, Competition and Display points. Brand positioning Positioning is the place in consumers mind that you want you brand to own. For example, Hallmark caring shared, and Disney Family Fun entertainment. Positioning is not what you do to a product; positioning is what you do to the mind of the prospect. Ries and Trout, 1981 Brand positioning is successfully built through continuous communication with the customers about the product to its targeted market, through advertisement, brand name and its packing. Brand positioning refers to the position in the customers mind, it does not relate to market position. Brand positioning is associated with the market segmentation. The right market segment is to be targeted for the brand positioning. Brand positioning is all about a customers perception about the product. There are certain ways for a brand to be positioned, e.g. offering specific benefits, targeting a specific segment, pricing and distribution. Brand positioning is an important concept in which a company can decide where it wants to position its brand in its field relative to competition. Brand positioning is a thinking that guides a company to build a relationship between the brand and customers. Brand positioning gives space in the customers mind, so the company become in the better position to control over its own brand image. Price and quality are the most common attributes are considered in the brand positioning. To get a good position in the customers mind the company introduce brand of a good quality with on competitive price. The quality of the product must be at least equivalent or better from the competitors. Quality perception is the most powerful element of the brand positioning. Once a company is successful in building a powerful perception of quality will result in building a powerful brand. Psychological element is dominant to some extent in building a quality perception as some peoples psyche is that the product with high price tag is of good quality. Communicating brands through their specific features is another way to position brands, e.g. Clinic all clear, Dare to wear Black or Pakistan and India surf excel is advertised as stain remover, Surf Excel hena. Culture is another strong aspect to the brand positioning. Different companies use cultural symbols to differentiate products from their competitors. Examples including, Air India advertise through Maharaja, Tata tea, Hamara Bajaj etc. Treedeuce.com Brand Extension Brand extension  is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brandexpress.net When a firm uses its brand in another product form, or even within another product class, then the firm is stretching the brand (also referred to as brand extension). Iain Ellwood, 2002 Virgin is the good example of brand extension as they sell everything from records to airline travel, to cola drinks to wedding parties from clothing to cosmetic and computers. This is successful in brand extension because it has the ability to connect the customer directly and give them values. Many firms attempt to extend their brands but all the brand extensions are not suitable or desirable. An extended brand always works best in a top to down direction. It is always easy for a company to bring brand extension from relatively cheaper product line. Ralph Lauren and Gucci are the best example. Ralph Lauren extended from luxury clothing to jeans and bed linen while Gucci brand is extended from luxury clothes to oven gloves, cooking aprons and dog toys. An extended brand has a low introductory cost because the customers, traders and retailer are well aware of the product. Brand extension brings options to the customers through variety of products. If the product is of lower quality, will result in damaging in overall brand value. Iain Ellwood, 2002 Caterpillar is one of the biggest non-sporting footwear companies in the world with its brand CAT. This is basically a construction and mining equipment manufacturing company that extended their brand in this potential segment. It was perceived that it is the biggest mistake of the caterpillar but the extension was a big success. Sometimes the brand extension, implemented incorrectly due to less understanding. LEGO is a Danish toy manufacturing company, decided to extend its brand and launched its own product line of cloths, watches and video games but it was ignored by its target market, that result half of its employee are redundant back in 2004. Kotler et al, 2009 Michelin and Goodyear are the French companies, famous for making rubber tyres and having a number of brand extensions. Michelin brand extensions are car and cycle related product, footwear and clothing, sports and leisure and personal accessories. On the other hand Goodyear becomes the partner of the Adidas to make a series of driving shoes. Kotler et al 2006 We can see normally financial services providers have not attempted to extend their brands, and only concern with their original market. On the other hand, there are too many non-financial service providers extended directly to the financial services. E.g. Tesco extended its market to Tesco banking and Tesco insurance. Benefits of branding To customers People buy brands, because they are well aware of the quality of the product and save time and efforts. Buying a branded product can give customers a peace of mind and credibility. Most of the branded products have warranty policies, which gives customers assurance of a quality product. Some big companies having product replacing policies, e.g. DeWalt a power tool manufacturing company, replace the product immediately in case of damage. To intermediaries/stakeholders There are certain benefits of branding to different stakeholders, that directly/indirectly effecting the organisation. Multinational organisations always have the strategy for social, environmental and economic issues, so Companies contribute to the societies in which they operate. Brands follow government regulations to minimise any adverse effect to the environment and pays tax and create job opportunities that help governments to control over unemployment. Employees always attract to innovative companies where learning opportunities are always there to enhance their career. Multinational companies give assurance of the job security and give career path at the time of recruiting them. Instead of supplying goods directly to retailers, companies distribute goods through agents or distributers. Distributers get long-term agreements from the known brand companies and also benefits from the goodwill of from that brand. Retailer can get benefits from the companys overall marketing campaign. Sustainable competitive advantage When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential) to earn a persistently higher rate of profit. Grant, 2002 It is very important for every organisation to be successful in long term. Effective corporate branding is certainly the main source of getting sustainable competitive advantage in the market. Worlds famous corporate brands do not sell products, they sell concepts, e.g. Coca Cola does not sell a soft drink, it sells enjoyment and Microsoft does not sells computers, it sells possibility. Brand designers create a corporate brand identity through promotional material and advertising campaign to establish a corporate identity. There are certain brand characteristics that lead a company to get sustainable competitive advantage. A well designed logo and a strong identity system can give a company an edge over its competitors. Through Brand Identity A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Aaker, 2004 Brand identity is the way a company aims to identify or position itself or its product or service. Kotler et al, 2009 Brand identity is the first thing that a customer experience and plays a major role in getting a sustainable competitive advantage in the market. Brand attributes are is a bag of features that shows the personality of a brand and these attributes help to create brand identity. Brand identity is supported by emotional and unique elements and values, serve to distinguish the brand in the market, especially for progressively competitive environments, service organisations and recreational sectors. Brand identity creates a distinct identity that is very hard for the competitors to duplicate. The main elements to build a strong brand identity are human resources, organisational culture, organisational structure, stationary, company cards, company dà ©cor, packing, catalogue, market and innovation etc. Kotler et al, 2009 Through Brand loyalty Brand loyalty is considered as ultimate reward for a brand as it is another factor which leads a company to get a sustainable competitive advantage. Customers always prefer to buy those brands they are loyalty with, even though that is expensive and have close substitutes in the market. Apples iPod is a product to listen mp3/mp4 music, and the big electronic giants like Sony, Panasonic and so many other companies have same product with same features at the relatively low price than Apples iPod. Majority of the customers buy iPod just because they are loyal with the brand. Through Brand Equity Brand is a symbol of extremely precious part of legal property, that can control consumer behaviour and it also provides the protection of persistent future revenues to the firm. Brand equity is called the amount that is directly or indirectly accrues by these various benefits. Kapferer, 2005; keller, 2003 Companies invest huge amount of money to develop brand equity. Brands with high equity win the space in the market because of the uniqueness, reliable services and continuous and effective relationship with the customers. Stronger brand image takes a company to financial advantage through the brand equity. Brand equity leads a company to charge perineum prices for the product to raise their profit margin.

Supporting Prayer in Public Schools Essay -- Religion

â€Å"Our Father†¦Ã¢â‚¬  Denied For centuries, the debate has existed whether or not to allow prayer in public schools. Many Americans feel it is not right of the schools to teach religion. With all the diversity associated with the United States, public schools cannot select one standard religion to practice, due to the cultural and religious differences in the country. Not only are schools the storm center of controversy involving religious differences, they are the principal institution charged with transmitting the identity and mission of the United States from one generation to the next. If we fail in our school policies and classrooms to model and to teach how to live with differences, we endanger our experiment in religious liberty and our unity as a nation. According to the First Amendment of the Constitution, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof (usconstitution.net). The writers of the Constitution made it an important point in protecting freedom and religion. The writers then even stressed the importance of being able to be in any religion that suited a person. â€Å"The First Amendment of the Constitution removes government from the realm of religious belief and practice so that the state can neither subvert nor manipulate religion to serve secular, public ends† (Keynes and Miller 177). It is pure ignorance for someone to think that one religion is accepted throughout the world. No man or woman should be forced into a specific religion, quieted by peers, or not allowed to gather as a group of students just to pray. â€Å"A Congress that allows God to be banned from our schools while our schools can teach about cults, Hitler and even devil worship is wron g, out of t... ...reward in full. But when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what you have done in secret, will reward you† (Matthew 6:5-6 Holy Bible NIV). It would be beneficial to all if the advice set forth by Matthew the Apostle, was followed both in private life and mirrored with public schools. Works cited U.S Constitution Online. Steve Mount. 12 May 2008. 6 November 2008. Religion and Prayer in the US Public Schools. B.A. Robinson. 2006 October 11. Ontario Consultants on Religious Tolerance. 6 November 2008. Keynes, Edward and Miller, Randall K. Court vs. Congress. North Carolina, Duke University Press, 1989. http://books.google.com/books?id=_Ebb2wsxkF4C. 6 November 2008 Americans United for Separation of Church and State. Americans United for Separation of Church and State.

New Venture Financing Case

`New venture financing at its core is securing the necessary funding to launch a new business. There are a variety of options for the entrepreneur to secure these funds, and finding the right financing in critical to starting any new business. Investors into a new venture will want to know that there is an acceptable risk/reward threshold for their capital. Therefore, it is important that the entrepreneur alleviate investor anxiety about the riskiness of the venture.There are several ways of an entrepreneur can portray the investment so that it is perceived to have less risk to the investor’s capital: an entrepreneur can stake his/her own capital in the venture to show the investor that he has a â€Å"horse in the race† as well, he/she may promise to pay back the money invested at an earlier stage in business growth rather than a later stage where the business’ financial status is less certain, or he/she may give investors some form of control in the company thro ugh specified terms, loan covenants, or participation in management.There are many entrepreneurs, however, who receive no outside funding for their start-up businesses. â€Å"Bootstrapping,† as it’s called, is when an entrepreneur uses his/her own savings, credit, personal loans, or equity available from a home or car mortgage. This is ideal if the entrepreneur has enough capital to start the business, as they retain 100% of ownership and control. Unfortunately, not all entrepreneurs can fund their new venture without outside help.When starting a new venture, it can be problematic to be burdened with too many liabilities that must be repaid, instead of reinvesting the funds back into the business to stimulate growth. For this reason, equity financing may be a more prudent path. There is a sector of specialized firms that will provide â€Å"seed capital† for a new venture, when the entrepreneur does not have enough capital to begin the new venture on their own.Th is capital is meant to get an idea off the ground and move it from past the â€Å"idea stage,† until the business has advanced to the stage where it can generate sufficient revenues itself. In this regard, they are considered to be â€Å"angels,† although this term can apply to individual investors as well as firms. â€Å"Angels† are typically those who have an excess of capital and contribute capital to new ventures. Angels may want forms of convertible debt, ownership equity, or management positions or control. To approach anyone for financing it is important to have a business plan.All legal issues regarding stakes and/or ownership should be clearly stated in any business plan, and it may be advantageous to supply a formal offering memorandum to investors. This will legally protect both principals in additional to providing the investors with a well-formulated blueprint for the formation and growth of the new venture. Venture Capital is another source of fina ncing. Venture capital is a pool of equity capital that is professionally managed. Wealth individuals can invest in these funds as limited partners, but usually they are comprised of pension funds and endowments.The general partners of the venture capital firm manage the funds, and are compensated with a fee as well as a percentage of the gains on the investments of the funds. Target returns on the investment in a venture capital fund are between 50% – 60%, although they can be very volatile. Venture capital usually does not take place during the start-up stage of the business cycle; usually is in the 2nd round financing stage. When exploring financing options and potential investors, it is paramount to guard any proprietary material associated with the new venture.Proprietary material is also known as a trade secret, which can be almost anything: a pattern, formula, design, process, or information. Whatever the proprietary information, it gives the entrepreneur a potential c ompetitive advantage over competitors, and is usually not generally know by the public. Protecting proprietary material with confidentiality agreements or non-disclosure agreements is advisable to any entrepreneur. As stated previously, there are different options when selecting financing. Equity ecurities are instruments like common stock and preferred stock, ownership shares in a firm, which derive value from the value of the firm, and are also a claim on a firm’s assets after all senior claims have been satisfied in the event of liquidation. Debt securities can take many forms: bonds, debentures, notes, etc. These debt securities receive higher priority than equity securities, and have the added benefit to the hold of receiving interest payments as well as the principal payment at the maturity of the security. Some debt instruments can be converted into equity securities depending on their construction.Venture capital firms will often â€Å"syndicate† a large invest ment: they attempt to entice other firms to take a stake in the investment. This allows venture capital firms to invest in numerous firms, diversifying their portfolios, and decreasing risk. Another form of financing is â€Å"cash flow financing. † Cash flow financing is typically funded by commercial banks, although it can also be obtained from institutional lenders (insurance firms or pension funds), loan institutions, or finance companies, and is a form of debt financing.These can either be short-term, long-term, or line-of-credit obligations. Asset-based financing may be more appealing to a start-up business than cash flow financing because start-ups lack an earnings history. In this form of financing, the firm gives the financier a first lien on assets: assets that can be used for these liens include accounts receivable, inventory, equipment, real estate, personally secured loans, letter-of-credit financing, and government secured loans.Venture leasing, a hybrid financin g option, occurs when a piece of equipment must be rented by a new venture for a fixed term. However, since the machine will have depreciated in value by the end of this fixed term, and if the new venture fails, the renter will have a harder time renting a depreciated piece of equipment, venture leasors will want to be able to purchase equity shares of the venture at the current price of financing at some date in the future, in exchange for the additional risk they take in leasing to the new venture.Of course, once your new venture has begun receiving revenues, financing may be internally generated. Profits can be reinvested into the venture to continue growth. Sources of internally generated financing include retained earnings, credit from suppliers, accounts receivable, a reduction in working capital, and the sale of assets. And while these sources can be a beneficial way of raising capital without the help of outside investors, the venture must be wary of becoming too â€Å"lean ,† or not having any wiggle room financially.There are a variety of investment possibilities to entrepreneurs in a new venture. Choosing the right one, or combination of financing methods, is critical to the growth and maturity of any venture. Throughout the business life-cycle, there are different stages at which these different financing methods will be helpful, or even necessary, and knowing which one best suits the venture is a vital part of prosperity.

Defining Rheumatoid Arthritis essays

Defining Rheumatoid Arthritis essays to most people arthritis means pain and stiffness in the joins. Indeed, if you trace the word arthritis to its Greek roots you will discover that it means inflammation (itis) of the joints (arthron). In practice the word is used to describe more than one hundred joint disorders, many of which are not caused by inflammation at all. There are several forms of arthritis which do begin as significant inflammation in the joints, and this inflammation cause damage to the joints. Rheumatoid Arthritis (RA) is one of the so called inflammatory for of arthritis. With RA, inflammation plays a major role in causing joint problems. This inflammation can bring about warmth and swelling in the joints in addition to significant stiffness and pain. It is believed that the inflammation of RA causes other problems, too. Peoples with RA often have such symptoms as fatigue, low-grade fever, decreased appetite, depression, and muscle aches along with pain and swelling in their joints. In, fact many peopl e with RA say that they just dont feel well. These people are describing malaise, a vague feeling of illness. This overall feeling of illness is common with RA because the condition is systemic, meaning that it can affect more than one part of the body. RA is also referred to as a chronic illness because if can last for months or years. The joints in RA vary from one person to another. For example, some people have painful joints only in there hands, whereas others may experience pain in there knees and feet. One on the distinguishing characteristics of RA, however, is the particular pattern of specific joints that can potentially become affected. Those most commonly involved in RA are finger joints, wrists, elbows, shoulders, some joints in the neck, jaw, hips, knees, ankles, feet, and toe joints. RA most often affects the body symmetrically, meaning that arthritis on one side of the body affects the other side equa ...

How to Become a Flight Attendant 13 Expert Tips

How to Become a Flight Attendant 13 Expert Tips SAT / ACT Prep Online Guides and Tips Do you dream of traveling for work, touching down in a new city every day and experiencing different cultures regularly? Do you love helping people, and live for customer interactions (even the not-so-pleasant ones)? If so, you might want to consider a career as a flight attendant. Despite their glamorous TV and movie reputation, flight attendant jobs are difficult. They’re also competitive to get. In this article, I’ll break down how to become a flight attendant by first deciding if a job as a flight attendant is right for you and, if so, how to apply for flight attendant jobs. Becoming a flight attendant is an exciting, unique career path that has the potential to transform your life. Interested in Becoming a Flight Attendant? Consider These Questions First Flight attendant jobs are exciting, unique, and well-respected. They can also be exhausting and intense and require you to make significant sacrifices in your personal life. Before beginning the lengthy application process to be a flight attendant, consider these questions. Are You Okay With Working Long, Difficult Hours? A flight attendant’s schedule, at best, includes long, difficult work days. At worst, a flight attendant’s schedule can be unpredictable and exhausting. Once becoming a flight attendant, you’ll be responsible for having specific days where you’ll have scheduled trips to complete. You’ll also be responsible for a handful of days each month where you must be on-call to jump on a trip if required. Your on days, and your on-call days, can be any days - weekdays, weekends, holidays, etc. As a first year flight attendant, you’ll likely have to be on or on call for most major travel days, and have less seniority in picking which trips to fly. That means that you’ll probably be working on holidays and almost definitely be working on at least some weekends. The trips you take will often be extremely difficult and tiring on your body. If you mainly fly short, national flights, you’ll likely have two or more flights in a day and be responsible for overseeing the customer service needs of hundreds of customers. If you fly international trips, you’ll probably only have to fly one trip a day, but you’ll typically have a quick turnaround time before you have to be on your next flight. The toll of traveling to so many different places so quickly can heavy on your body, as you’ll often be adjusting to different time zones and getting up extremely early or staying up very late. Are You Able to Commit to an Intense Training Process? Flight attendant training is a long, intense process. For flight attendant training, you’ll need to move to a specified training location, where you’ll live with other flight attendant trainees for the duration of the training, which can last for several months. Most airlines only have two or three training facilities, so you’ll likely be far away from home for the entirety of your training. Training days themselves are mentally and physically exhausting. You’ll be learning rules about how to keep people safe in the air, as well as practicing the physical skills you’ll need to help pack the planes or conduct safe evacuations. Would You Be Okay Moving For Work? Airlines have hubs where many of their flights originate, and their flight crews are often required to live nearby so that they can be ready to jump on a flight at a moment’s notice. If you don’t live near your airline’s hub, you’ll likely have to move, at least for the part of the month where you’re on-call. That can mean leaving your friends and family behind for large amounts of time. Do You Like Dealing With Customers? As a flight attendant, you’ll have to deal with customers all the time - and they won’t always be pleasant or happy to work with you. If you don’t like dealing with customers, being a flight attendant probably isn’t the right job for you. How to Become a Flight Attendant: Flight Attendant Requirements Still want to be a flight attendant? Applying for a job as a flight attendant is highly competitive. For instance, Delta regularly receives 100,000 applications during its open enrollment periods, from which they only accept several hundred trainees. Many airlines have strict requirements for their flight attendants. In this section, I’ll talk about what some of those requirements are. Keep in mind, however, that every airline has different requirements of its attendants. Flight Attendant Requirements for Minimum Age All airlines have minimum age requirements from applicants. These can range from 18 to 21 years old, depending on the airline. There is no maximum age requirement for flight attendants at any US airline. Flight Attendant Requirements for Physical Ability One of the greatest myths about being a flight attendant is that you need to be a beautiful supermodel in order to be a flight attendant. Not true! Airlines don’t have physical appearance requirements, but they do want you to look neat and well groomed. Normally, airlines tend to look for conservative, classic styles of dress and appearance. That means that your hair should be dyed a natural color and you shouldn’t have any visible tattoos or piercings, besides ears. In terms of height and weight, airlines require that you’ll be able to reach the overhead bins to store luggage and that you can fit into the jump-seat easily. Other than that, there are no hard or fast cutoffs for height or weight. Airlines require their flight attendants to have 20/20 vision, which can be achieved either naturally or through the use of contacts and/or glasses. Finally, some airlines may require you to undergo a medical or physical fitness test to ensure that you’re in good enough health to fulfill the job’s requirements. Flight Attendant Requirements for Education All US airlines require that you have a high school diploma or GED to apply. You must also be able to pass a full background check and drug screening. How to Become a Flight Attendant: Finding a Job Flight attendant jobs can be difficult to find. Airlines often have hiring windows throughout the year during which they accept applications. Very few US airlines are hiring year-round. To that end, here are some tips for finding the flight attendant job of your dreams. Decide Which Airlines You’d Like to Work For First, you should decide what airlines you’d like to fly for. All of the US airlines are very different. When considering which airline you’d like to fly with, think about the following questions. #1: Where do I want to fly? Not every airline flies the same places. If you’ve got your heart set on making it out to the Pacific Northwest, make sure you’re applying to an airline that flies there.#2: What’s my customer service philosophy? Each airline has its own philosophy about customer service. Read up on the airlines to see which matches your own customer service philosophy.:3: What’re other flight attendants saying about working for this airline? You can use online company review sites like Glassdoor to get a sneak peek into what it’s like to work at a different airline. These reviews can help you see the positives and negatives a company, so you can make a more informed decision about where to apply. Always take these reviews with a grain of salt, however–just because someone else had a bad experience, doesn’t mean you will, too. Use Job Search Sites Job sites like Indeed.com and Monster.com can help you find out when companies are hiring flight attendants. You can also check Flight Attendant Career, a website that provides information about open applicant periods for all airlines in one place. Check the Websites of Airlines You’re Interested In Another great way to find flight attendant jobs is to watch the websites of the airlines that you’re interested in applying to. They’ll often have information about open positions on their sites. How to Become a Flight Attendant: Applying for Jobs As I mentioned, applying to be a flight attendant is very competitive. In this section, I’ll talk about how you can stand out from the crowd during the application and interview process. How to Present a Polished Flight Attendant Application Hiring managers at airlines have to look through hundreds of thousands of applications. Here are a few tips to make your application stand out. Show Off Your Skills Airlines are often looking to hire flight attendants who have special skills, like exceptional customer service ability or a passion for travel. If you’ve proven yourself to be able to work with people in different situations, you’ll definitely want to highlight this on your application. For instance, if you’ve encountered and had to serve people from different backgrounds in a previous job, it’ll show that you’ve got what it takes to deal with people. Similarly, airlines are looking for candidates who will enjoy traveling, which will obviously be a large part of your job description. If you’ve traveled a lot, highlight that, even if it’s in a later section of your resume, such as personal interests or skills. Finally, if you’re looking to fly internationally, fluency in another language can help you truly stand out from the pack, as you’ll have to help customers whose first language isn’t English. Make sure that your application reflects any unique skills you have that’ll help you standout from the crowd. Highlight Your Experience If you have previous experience as a flight attendant or in other high-stress customer service fields, make sure you note that on your application and resume. Airlines are looking for flight attendants who’ll be able to provide exceptional customer service to all of their customers. When highlighting your customer service experience, make sure you provide context. For instance, if you’ve worked in a shop before, quantify the number of customers you dealt with on busy days, which’ll show that you can handle numerous customer interactions in one day. Even if you’ve worked in a less relevant position, highlight how you’ve had to be flexible and helpful to different groups of people. Check Your Application Carefully Because hiring managers need to quickly screen hundreds of thousands of candidates at one time, you’ll need to make sure that your application is free of errors or mistakes that may automatically disqualify you from the position. Check for typos or other easy-to-correct errors that’d make your application look less professional. Make Sure You Fulfill the Requirements Before applying, make sure you fulfill all the requirements for employment. For instance, if the airline requires that you have a passport, make sure you’ve got one. If you don’t, the hiring managers will likely get rid of your application right away. How to Stand Out at Your Interviews Flight attendant interview days can be stressful affairs. You’ll often be interviewed amongst hundreds of your peers who’re applying for the same limited spots. Follow these tips to stand out from the pack. Make Sure You Look Professional As I mentioned previously, airlines place a high value on having their flight attendants be neatly groomed. Make sure you’re wearing a professional outfit, that your hair is neatly combed, and that you are awake and alert during the interview. Practice Flight Attendant Skills Airlines may have you demonstrate flight attendant skills during your interview, such as making an announcement on the PA loudspeaker of an airplane or dealing with an unruly customer. Prepare for these scenarios ahead of time by practicing what you’d say over the loudspeaker (remember to speak slowly and clearly) or how you’d deal with an angry customer. Coming in prepared for any scenario will help you stand out and give you a sense of calm during the interview process. Demonstrate That You Can Work Well As Part of a Team Flight attendants are part of a team. They work with other flight attendants on the plane, as well as with the captains and first officers who fly the planes. Make sure that you demonstrate your ability to be a good teammate during the interview process. Be prepared to highlight specific examples from your previous work where you’ve had to collaborate with other employees or positively resolve a workplace conflict. If there are any group activities, treat your other applicants cordially and respectfully, even though you’re competing for the same job. Training to be a Flight Attendant Once you’ve been provisionally hired as a flight attendant, you still have to complete the long and difficult training. Not everyone who’s accepted to training makes its all the way through to officially become a flight attendant. Knowing what you’ll face when going into training can help prepare you. Flight attendant training is an intense, multi-week program. You’ll be in training from anywhere from 2 to 8 weeks. You’ll likely have to move away from home to be at the training, which means you’ll be away from your friends and family. Your training will consist of educational and physical portions. You’ll learn about the codes, rules, regulations, and theories you need to know to safely transport passengers from one place to another. You’ll also go through the physical requirements of being a flight attendant. You’ll learn how to evacuate a flight, how to stow and remove luggage, and how to protect and see to passengers in the event of an emergency. To complete your training, you’ll be required to pass a safety, emergency, and evacuation test administered by the FAA. For most airlines, you must pass with a 90% or higher in order to be accepted as a flight attendant. Review: Is a Career as a Flight Attendant Right for You? If you’re wondering how to become a flight attendant, it’s first important to understand if being a flight attendant is right for you. Flight attendant jobs are quite difficult, and the path to becoming a flight attendant is long and competitive. Make sure that your application is polished and competitive so that you standout from the pack.

MENDOZA Surname Meaning and Origin

MENDOZA Surname Meaning and Origin The Mendoza surname was given to one who came from Mendoza (cold or high mountains); from the Basque root mendi suggesting son of the mountain dweller and otz, meaning cold. It may also have been used as a topographical surname for someone who lived on or came from a cold mountain. Mendoza is an ancient surname in Vizcaya, Navarre, Aragà ³n, and Castile, Spain. Mendoza is the 32nd most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  MENDOSA   Famous People With the Surname MENDOZA Antonio de Mendoza - first viceroy of New Spain, 1535-1550 and third viceroy of Peru, 1551-1552Cristà ³bal Mendoza - first president of Venezuela, 1811-1812Pedro de  Mendoza - famous explorer and founder of Buenos Aires Where Do People With the MENDOZA Surname Live? Mendoza is the 279th most common surname in the world, according to surname distribution data from  Forebears, found in greatest numbers  in Mexico, where it is the 21st most common surname, and with the highest density in Nicaragua where it ranks as the 13th most common surname. The Mendoza surname is also very common in Peru (16th), Venezuela (17th) and Bolivia (19th). Within Europe, Mendoza is most frequently found in Spain, according to  WorldNames PublicProfiler, especially in the Canary Islands. The surname is also very common throughout Argentina, and in the U.S. states of Texas, New Mexico and California.   Genealogy Resources for the Surname MENDOZA 100 Common Hispanic Surnames Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names? How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries. Mendoza Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Mendoza family crest or coat of arms for the Mendoza surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   MENDOZA Family Genealogy ForumSearch this popular genealogy forum for the Mendoza surname to find others who might be researching your ancestors, or post your own Mendoza query. FamilySearch - MENDOZA GenealogyAccess over 2.5 million free historical records and lineage-linked family trees posted for the Mendoza surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Mendoza RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Mendoza surname, with a concentration on records and families from France, Spain, and other European countries. MENDOZA Surname Family Mailing ListThis free mailing list for researchers of the Mendoza surname and its variations includes subscription details and a searchable archive of past messages. DistantCousin.com - MENDOZA Genealogy Family HistoryExplore free databases and genealogy links for the last name Mendoza. The Mendoza Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Mendoza from the website of Genealogy Today. Sources: Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Effects of Energy Drinks on Children, Adolescents Essay

Effects of Energy Drinks on Children, Adolescents - Essay Example Literature Review Energy drinks are non-alcoholic beverages containing caffeine, taurine, vitamins, herbal supplements, and sugar or sweeteners, with caffeine as its main active ingredient (Seifert et al 2011: 512). Red Bull was the first ED introduced in the European market in 1987 and later in the 1990s in the United States (Kaminer, 2010: 643). Today, EDs are sold in about 140 countries and are expected to rack up a total of $9 billion in sales for the year 2011. It is estimated that half of the world’s energy market consists of children, adolescents and young adults, which practically means those aged 25 years old and below (Kaminer 2010: 643). EDs are marketed as drinks made from natural ingredients that can boost energy and alertness and improve athletic performance. Recently, however, EDs have figured in health-related issues. Reports claimed that EDs can cause seizures, cardiac arrest, psychiatric symptoms, and obesity (Clauson et al, 2008: 57-58). In Germany, health a uthorities reported that EDs were discovered to cause liver damage, respiratory disorders and a host of other ailments and even death. Similarly, Irish health authorities have linked EDs to 2 deaths between 1999 and 2005. Caffeine levels of 200 mg and 1622 mg from drinking energy drinks caused jitteriness in a 13-year old and 14 year-old, respectively (Seifert et al 2011: 516-517). Contrary to claims, Clauson et al (2008) contended that the natural contents of EDs such as ginseng and taurine, found to have beneficial effects, are in so small quantities in EDs that they are unlikely to give any therapeutic effect. The increase in energy that drinkers of EDs feel, is due to caffeine rather than due to their taurine and ginseng content (58). Table 1, shows the results of a survey conducted by Malinauskas et al (2007) involving 496 participants gathered from a US college, 51% of them admitted to taking more than one energy drink every month. Asked about the effects of the energy drinks on them, Table 1 shows that the negative symptoms reported increased as the number of energy drinks taken go higher. Discussion EDs may be generally safe, but they pose danger to certain groups such as children, young teens and young adults because of the amount of their caffeine content. Children have less tolerance for caffeine, which is abundant in energy drinks. A child is supposed to consume not more than 100 mg of caffeine daily. In a study, for example, a sample of men and boys were tested for their caffeine tolerance by giving them the same amount of caffeine. Although blood pressure between the two groups was the same, the boys suffered higher heart rates than the men as well as increased motor activity and decreased reaction time (Seifert et al 2011: 519). The negative effects of caffeine on children may be exacerbated when a child is suffering from certain conditions. Ion chanelopathy or hypertrophic cardiomyopathy, conditions which are prevalent in children, is worsened with caffeine intake. Similarly, children with ADHD (attention deficit hyperactivity disorder), are also in danger of shooting blood pressure and increased heart rate. So too, are children with eating disorders who are at risk of cardiac dysrythmias and intracardiac conduction abnormalities. For those suffering from obesity, EDs are

Issues to consider when a neighborhood may be exposed to Hazardous Case Study

Issues to consider when a neighborhood may be exposed to Hazardous Emissions - Case Study Example "(Sacramento, California Board of Waste Management, 1982) This means that California must either find new land to bury garbage, or develop other means of disposal of waste that does not consume the state, land of the participant. Of paramount importance is the effect of such a facility will have on property values near the site. Business office space and residential land that are at least in vision, hearing, smell, or the distance of the project will likely face a decline in property values. On the other hand, energy from waste facilities in themselves relatively offer few jobs. Theoretically, an installation of waste to energy has a differential impact on the economic community: residents living near the plant to incur decline in property values that outweigh the benefits, while the community on a whole can reap greater economic benefits and suffer little. Health Risks There will always be potential risks to health posed by waste facilities. The problem of leaching eaten leak persis ts. Ash residue from waste to energy facilities may warrant concern. Waste to energy facilities are also a potential risk to health in terms of air pollution. Emissions from a plant can include varying amounts of nitrogen oxides, carbon monoxide, sulfur dioxide, hydrocarbons and particulate matter and other substances for which standards of health have not yet been established. Aesthetic factors The aesthetic impact of such a facility is regularly greater concern for those living near the proposed site or real. Aesthetic factors include installation, appearance of the participant, odor, litter, noise and congestion that accompanies the transport of waste. Although aesthetic factors are the most easily controllable problems faced by technical projects related to waste, they are also the problems that come first in mind, forming the public, AOS immediate impression of the facility. Social perceptions The feeling of being dumped on, seems to be the greatest source of opposition to the proposed conversion of waste into energy. This feeling manifests itself in two separate complaints: the social stigma of living near a waste facility, and the resentment of the host community to serve as a dumping ground for garbage from other communities. Besides the embarrassment of what others will think, residents may detect a nearby site as a recognition of lower social status. Conclusions Although the waste to energy facilities have little in common with hazardous waste sites, the public often does not perceive it that way, as evident in the above literature. Public opposition has become the biggest obstacle to the success of projects sitting Waste-to-Energy in California. Many reasons for this public concern is rooted in past experience with poorly managed waste facilities, landfills, particularly hazardous waste as people in the literature have been experiencing these issues from the past 20 years. Other complaints from the public are not so easily resolved. The most problem atic of those complaints is oriented around the inconveniences and annoyances management facility provides homes nearby. There are methods to reduce the costs imposed on local residences. Unloading 50 trucks a day adds a good amount of waste on the site. Most important, of course, is to select at least one site that offends

Ebola Essay Example | Topics and Well Written Essays - 1000 words

Ebola - Essay Example This epidemic ultimately reported a gross increase in fatality cases up to about 71% in West Africa. Additional cases of Ebola virus have been experienced in Nigeria and Senegal. Consequently, some of the United States of America medical doctors who were on life-saving missions in West Africa contracted this virus. This research paper elucidates on the origin, global distribution and health impacts of Ebola virus. The discovery of Ebola virus traces its origin from central Africa along river Zaire in Congo-Zaire. Baron Peter Piot was the lead researcher behind the discovery of Ebola cure. This Belgium microbiologist helped in the discovery of Ebola virus in 1976. He embarked on a mission to contain the first ever recorded Ebola virus in the same year. The natural reservoir for Ebola virus was basically never identified initially. This virus causative agent nonetheless was later unearthed in the year 1989. Ebola Reston (EBOR), on the other hand, was first identified in 1989 (Wilson 111). This virus emerged from imported primates when infected monkeys were imported from Mindanao in Philippines into Reston, Virginia. Unfortunately, a fewer population around was also infected with Ebola Reston (EBOR). This virus was an inactive form (Seroconverted). The virus, therefore, did not regenerate in the RNA. Additionally, Ebola virus conclusively failed to develop into Ebola haemorrhagic fever (EHF). Ebola first emerged as a simple infection though involved with a massive loss of lives in Congo-Zaire. As much as there were myths and misconceptions behind this unknown virus, scientific interventions had to prove religion wrong. Ebola emerged in 1976 in Congo-Zaire and Sudan. Therefore, this virus was named after Ebola River in Zaire. The First Ebola (Ebola-Sudan) outbreak infected about 284 people. Consequently, the infected individuals had a mortality rate of 53% (Wilson 127). A few months later, there was a re-infection of Ebola in Yambuku Zaire. This strain

Barack Obama's Speech in Cairo Essay Example | Topics and Well Written Essays - 1250 words

Barack Obama's Speech in Cairo - Essay Example He is thus open to world publicity and criticism and thus his actions or speeches are subject to world scrutiny. Hence, when Cairo University, which is the source of Egypt's advancement and Al—Azhar, which is a beacon of Islamic learning, hosted him, the world was watching and listening. On his first visit to Egypt as the President of the United States of America, Barrack Obama addressed six issues, which included violent extremism, the Israel-Palestine situation, Iran nuclear weapons, world democracy, economic progress, and women’s rights (USA Today web). This paper will address the issue of the tension situation between Israelis, Palestinians, and the Arab world as elaborated by Obama on 6 April 2009. The issue of the conflict situation in Israel and Palestine is probably one of the issues that have great meaning not only to US, but also to the whole world. Israel is a staunch Christian nation with the Jews drawing their roots from this country. Palestine on the hand is a region occupied by both Muslims and Christians in significant numbers. However, both Israel and Palestine are Middle East countries just like Egypt. They possess very dangerous weapons such as nuclear bombs, which pose a great risk to human life. Again, Israel and America are long time allies based on their military superiority. Obama himself professes Muslim faith but his mother was a Christian and his true religion actually generates another debate. The conflict between Israel and Palestine has been there for ages with some analysts drawing this situation back to the holy books, Quran and the Bible. Hence, this issue somehow ties itself to the war of supremacy between Christianity and Islam though there are other underlying factors. Many countries including America have actually tried in vain to negotiate for a peaceful agreement between these nations. This issue considerably required a careful treading. Therefore, when Obama chose to discuss this issue, the world welcomed th e reprieve and waited for the new intervention on this longstanding conflict. Ironically, even when he was addressing the issue in Egypt, pressure was already building up in the Israel- Palestine border. Subject to these reasons, I find the issue very significant and the audience relevant. In fact, it was the second issue that he addressed on this day. In supporting his call for a permanent solution between Israel and Palestine, Obama accounted 10 points to this effect. He confirmed that America had strong relations with Israel based on cultural, historical ties, and articulation of diplomacy. This fact is widely known and analysts claim that this bond is hard to break because it relies on military supremacy. He also acknowledges the fact that this conflict has claimed many lives and muted unwarranted sufferings. In light of this, he claims that the Jewish people from Israel faced persecution for centuries, more than Six million Jews killed, many more enslaved and tortured, and that these are painful memories for the Israelis (USA Today web). On the other hand, Palestine have endured the pain of dislocation for 60 years, many Palestinians have lost their lives, endured humiliations, lacked security while many wait in refugee camps for aid. A situation he claims is now unbearable in both Israel and Palestine. He equally confirms that America is ready to help in finding a solution. He personally commits himself to pursue this cause with uttermost patience and dedication as the task dictates. In fact, he was to visit Israel the

Homemade Lava Lamp Essay Example | Topics and Well Written Essays - 500 words

Homemade Lava Lamp - Essay Example Subsequently add 10 or more droplets of the selected food colouring to the mixture in the bottle until a rich colour is seen. In understanding how the lava lamp works, the first step would be to understand that oil and water do not mix. They are insoluble. The main goal in the liquids used in the lava lamp is to obtain two liquids that have very close densities but are insoluble in each other and that is why oil and water are most preferable (Cothron et.al 4). Oil and water will not mix in the experiment as water is made up of highly charged compounds while oil is made up of long carbon chains that have no charge. As a result, the water molecules are not attracted to the oil molecules hence rendering the two liquids immiscible. The immiscibility of the two liquids causes the separation that will be seen in the experiment just as observed in our everyday life such as the kitchen sinks and oil spills. Further, the oil being less dense than water will float on top of the water as will be exemplified in the experiment. The baking soda used in the experiment contains sodium bicarbonate. Baking soda is technical ly both basic and acidic. When the baking soda is mixed with water, a chemical reaction is formed that releases carbon dioxide gas (Heuer, 10). Carbon dioxide gas is produced in a bubbling manner which is seen in the coloured fluid that is in the bottle. Food colouring is used to merely add colour to the experiment. When added, the food colouring falls through the oil and mixes with the water at the bottom giving it the particular colour of choice that is to illuminate at the onset of the chemical reactions in the

Quantitative and Academic Skills Essay Example | Topics and Well Written Essays - 1500 words

Quantitative and Academic Skills - Essay Example that are transferable and applicable to a current job/profession. In general, these skills are non-job specific skills which can be used in different occupations. By communicating the transferable skills effectively, one can enhance marketability and open themselves up to a larger sector of the job market. In very simple terms, transferable skills are skills which can be used in more than one setting. They can be â€Å"moved† or â€Å"transferred† from one setting to another. Transferable skills are not only gained in the workplace. They are also acquired by volunteering; by life experiences; by study or training or perhaps by being involved in an interest or hobby. In recent times however, rapid changes taking place in industry and the economy have dictated the need for a more adaptable and flexible workforce. These days, up-skilling and lifelong learning are the norm, and the ability to transfer this knowledge and these skills from one situation to another has become paramount. There is no doubt that much transferable skills development is already naturally taking place while in the schools and colleges. However, these tend to be the more â€Å"invisible† learning outcomes of academic life as transferable skills are still rarely explicitly taught or assessed (Curry, et al. 2003). The transferable skills that employers identify tend to be those that support organizational performance. They may be identified as follows: Interpersonal skills; Communication skills; Self-management skills; Intellectual skills. It is easy to identify occupationally relevant skills acquired through training and education but much more difficult to pinpoint transferable skills. For example, if we examine the Law Discipline, how law schools can assist their students to develop such skills as communication, problem solving, autonomy, teamwork, information technology, numeracy, and general intellectual skills, and to be able to present their achievements to

Barack Obama's Speech in Cairo Essay Example | Topics and Well Written Essays - 1250 words

Barack Obama's Speech in Cairo - Essay Example He is thus open to world publicity and criticism and thus his actions or speeches are subject to world scrutiny. Hence, when Cairo University, which is the source of Egypt's advancement and Al—Azhar, which is a beacon of Islamic learning, hosted him, the world was watching and listening. On his first visit to Egypt as the President of the United States of America, Barrack Obama addressed six issues, which included violent extremism, the Israel-Palestine situation, Iran nuclear weapons, world democracy, economic progress, and women’s rights (USA Today web). This paper will address the issue of the tension situation between Israelis, Palestinians, and the Arab world as elaborated by Obama on 6 April 2009. The issue of the conflict situation in Israel and Palestine is probably one of the issues that have great meaning not only to US, but also to the whole world. Israel is a staunch Christian nation with the Jews drawing their roots from this country. Palestine on the hand is a region occupied by both Muslims and Christians in significant numbers. However, both Israel and Palestine are Middle East countries just like Egypt. They possess very dangerous weapons such as nuclear bombs, which pose a great risk to human life. Again, Israel and America are long time allies based on their military superiority. Obama himself professes Muslim faith but his mother was a Christian and his true religion actually generates another debate. The conflict between Israel and Palestine has been there for ages with some analysts drawing this situation back to the holy books, Quran and the Bible. Hence, this issue somehow ties itself to the war of supremacy between Christianity and Islam though there are other underlying factors. Many countries including America have actually tried in vain to negotiate for a peaceful agreement between these nations. This issue considerably required a careful treading. Therefore, when Obama chose to discuss this issue, the world welcomed th e reprieve and waited for the new intervention on this longstanding conflict. Ironically, even when he was addressing the issue in Egypt, pressure was already building up in the Israel- Palestine border. Subject to these reasons, I find the issue very significant and the audience relevant. In fact, it was the second issue that he addressed on this day. In supporting his call for a permanent solution between Israel and Palestine, Obama accounted 10 points to this effect. He confirmed that America had strong relations with Israel based on cultural, historical ties, and articulation of diplomacy. This fact is widely known and analysts claim that this bond is hard to break because it relies on military supremacy. He also acknowledges the fact that this conflict has claimed many lives and muted unwarranted sufferings. In light of this, he claims that the Jewish people from Israel faced persecution for centuries, more than Six million Jews killed, many more enslaved and tortured, and that these are painful memories for the Israelis (USA Today web). On the other hand, Palestine have endured the pain of dislocation for 60 years, many Palestinians have lost their lives, endured humiliations, lacked security while many wait in refugee camps for aid. A situation he claims is now unbearable in both Israel and Palestine. He equally confirms that America is ready to help in finding a solution. He personally commits himself to pursue this cause with uttermost patience and dedication as the task dictates. In fact, he was to visit Israel the

Quantitative and Academic Skills Essay Example | Topics and Well Written Essays - 1500 words

Quantitative and Academic Skills - Essay Example that are transferable and applicable to a current job/profession. In general, these skills are non-job specific skills which can be used in different occupations. By communicating the transferable skills effectively, one can enhance marketability and open themselves up to a larger sector of the job market. In very simple terms, transferable skills are skills which can be used in more than one setting. They can be â€Å"moved† or â€Å"transferred† from one setting to another. Transferable skills are not only gained in the workplace. They are also acquired by volunteering; by life experiences; by study or training or perhaps by being involved in an interest or hobby. In recent times however, rapid changes taking place in industry and the economy have dictated the need for a more adaptable and flexible workforce. These days, up-skilling and lifelong learning are the norm, and the ability to transfer this knowledge and these skills from one situation to another has become paramount. There is no doubt that much transferable skills development is already naturally taking place while in the schools and colleges. However, these tend to be the more â€Å"invisible† learning outcomes of academic life as transferable skills are still rarely explicitly taught or assessed (Curry, et al. 2003). The transferable skills that employers identify tend to be those that support organizational performance. They may be identified as follows: Interpersonal skills; Communication skills; Self-management skills; Intellectual skills. It is easy to identify occupationally relevant skills acquired through training and education but much more difficult to pinpoint transferable skills. For example, if we examine the Law Discipline, how law schools can assist their students to develop such skills as communication, problem solving, autonomy, teamwork, information technology, numeracy, and general intellectual skills, and to be able to present their achievements to

The Opening Two Chapters of the Lord of the Flies Essay Example for Free

The Opening Two Chapters of the Lord of the Flies Essay When William Golding introduce the three main characters of the first two chapters, they seem to be stuck on an unknown island with no adults to look after them. Ralph, Piggy and Jack are their names. Ralph is a fair-minded boy who is ready for action. He is very wise as he often comes up with good ideas. He is immature compared to Piggy. Piggy is more determined and eager. In chapter one, he is very eager to find any other living being on the island. When Jack comes into the story you find that he is very aggressive and quite competitant. He is not fair-minded the way Ralph is and he is eager to be a chief and take charge of things. Through the essay I will discuss the leadership qualities of the three characters and I will argue that none of the them are capable of being a good leader on their own, but if they were to work together then maybe they could reach some succession Ralph, who is one of the three main characters, is the first person to be introduced on the island. One of the positive leadership qualities of Ralph is that he is very confident. This was the voice of one who knew his own mind. To be a leader, confidence is very necessary because if you have to stand up infront of people, you wont feel ashamed or scared! Piggy does not seem as confident as Ralph as he tends to hesitate when speaking in large crowds. Piggy glanced nervously into hell and cradled the conch. Jack, like Ralph, is confident too. Ralph and Jack are the ones who normally speak up whereas Piggy is the one who sits and listens. Ralph being as wise as he is, comes up with good ideas. We ought to draw a map. As Ralph is chosen as leader instead of Jack, he always shares his ideas with the rest of the group. I think that a good leader should come up with good ideas, as this is how the group will come to success and actually get somewhere. So really a good leader should be a team player. Like Ralph, I dont think that Piggy and Jack are team players. Even though Piggy is friendly to others he is not really a team player because he does not mix in well with others because of his problems. I think that Jack is too dictatorial to be a good team player. By reading the first couple of chapters, I found out that Ralph is basically the popular one of the group. Ralph counted. Im chief then. He had the most hands up out of the group when they were electing chief. So this does mean that he is popular. If a leader does not have any popularity then no one would listen to them. As Ralph is elected leader he tries to be fair and democratic. He allows Jack to be leader of the hunters when he himself is chosen as leader. Although Ralph has got good physical features and good leadership qualities, you could see now that he might make a boxer, as far as width and heaviness of shoulders went, but there was a mildness about his mouth and eyes that proclaimed no devil, he also has some weaknesses. I think that Ralphs immaturity can get in the way of his leadership. He always wants to have fun and is hardly serious about anything. Whilst were waiting we can have a good time on this island. A leader should take things seriously to get things done right, and on time. But having said all this, if you put Ralphs immaturity and his seriousness together, they kind of balance. So strictly speaking, Ralph has a got a balanced personality. I think that Jack and Piggys personality is not balanced like Ralphs is. I think that maybe theyre more on the mature and serious side. After Ralph is introduced in the story as the boy with fair hair, Piggy comes into the story. He makes his entrance by calling to Ralph. Hi! it said, Wait a minute! This quote indicates that Piggy wants to get noticed by Ralph. This shows that Piggy likes to be noticed although in the story this does not happen many times. Unlike Ralph, Piggy is more determined and eager, so a leader should be because I think that determination is what mostly brings people to success. In the first chapter Piggy is very eager to find anyone else living on the island. He comes up with different ways in which to manipulate Ralph into helping him do so. I expect theres a lot more of us scattered about. When Piggy and Ralph find the conch, Piggy comes up with a very good idea to call the others. He told Ralph to blow in it. This is a sign that Piggy does have a good leadership quality: he can come up with good ideas, like Ralph. Piggy is also very kind and friendly. This is a very necessary quality. If a leader is not very friendly, like Jack, then nobody would like them and enjoy having them around. Let him have the conch! shouted Piggy. This is where Piggy allows the little boy to have the conch so he could speak. As we know by reading the first couple of chapters, Piggy is quite mature compared to Ralph. Like kids! he said scornfully. Acting like a crowd of kids! When Piggy says this, he tries to imply that the rest of the boys are acting like kids and he is the only mature one around. Piggy can also be calm about things and very sensible at times, these are the good leadership qualities that could make him a good leader. But besides all this, when you read chapter two, you learn that Piggy has got a very quick temper. This is a very negative leader ship quality to have. Piggy lost his temper. Also, Piggy can be sarcastic. Sarcasm does not sound very polite the way Piggy sometimes uses it. You got your small fire all right. And again it is quite a negative leadership quality to have. Besides all the leadership qualities necessary to be a leader, Piggy does not have very good physical features. A leader should be strong and practical and very healthy. Piggy is neither of them. He is more on the fat side. His asthma does not allow him to be as practical as he may want to be. I was the only boy in school what had asthma, said the fat boy. I think that when the other boys went to explore the island, they did not let Piggy come with them because they were afraid that he would slow them down. To conclude about Piggy, I dont think that with all the problems he has, he would make a good leader. When Jack comes into the story, he makes his entrance by marching in on the beach. This already shows that he is full of confidant, a good leadership quality. Although Jack is very aggressive and dictatorial, he could make a good leader. He owns his own choir and he orders them about with oomph and confidence. Choir! Stand still. A leader should be able to talk to the rest of the group with confidence, like Jack and Ralph do. Jack is also quite competitant. A leader should be because this way they could have a challenge with someone else and see what they are good at and what they need to be good at. I think that in a way, a leader should be dominant. Jack is very dominant. I think that this is a good leadership quality because if a leader can control his group then there is no point of them being there. A leader must be dominant and should control their group. Although Jack seems too aggressive, he can also be friendly, like Piggy. Jack grinned back. It seems that Jack can smile and does not always hold a posh look. He is also quite funny as he can make people laugh. Shut up fatty! You have to be able to make someone laugh because this means that if someone is feeling down, you could make him or her feel better by making him or her laugh. I dont think that Jack will be a very good leader if he is chosen as one because he has not got many good leadership qualities as it is. I think that the following words describe him best: Dictatorial, impulsive, aggressive and dominant, arrogant, cruel, envious and red headed. As I have now explained the positive and negative leadership qualities that each of the three main characters has, I have finally come to a conclusion. I have decided that none of the three characters, Ralph, Piggy and Jack could make a good leader on their own. I think that if they work together and not have an individual leader then maybe they could achieve some success and come up with good ideas together. If you put all their positive leadership qualities together then you come up with one ever so good leader. If I were to re-write the whole story again, I would put that all three of them are leaders together!

A case study on supermarket management system

A case study on supermarket management system INTRODUCTION Problems can be solved by systems. Systems approach is an organized way to deal with problems. In this dynamic world, a wide variety of system development methodologies have evolved over the years, each framework with its own strengths and weaknesses (Paul, James Peter, 2004). This report will focus on waterfall type through analyze the process of EQs supermarket management system development. SYSTEM LIFE CYCLE System lifecycle is a structured process of developing and maintaining systems. It lists all processes and sub-processes required while developing a system. A combination of various activities in system development is referred as system development lifecycle (Kà ¤Ãƒ ¤rià ¤inen and Và ¤limà ¤ki, 2008). 1. PHASES OF SYSTEM DEVELOPMENT LIFE CYCLE 1 .1 SYSTEM STUDY System development life cycle starts from system study. The system study separates in two phases. Firstly, a survey will help the designer to identify the scope of the system. Secondly, a depth investigation will help the designer understand users requirements and problems. Generally, a system proposal will carry out by analyst and offer to user to ensure the content is correct (Steven Glenn, 2005). EQ defined YDL as a small sized supermarket. The owner of YDL wanted to reduce employee (keep two people at most), monthly report can be presented faster and establish a membership system. 1.2 FEASIBILITY STUDY Based on system study, feasibility study takes place. The proposed system should be tested during this phase in four aspects: workability, requirement fitness, effective use of resources and the cost effectiveness (Steven Glenn, 2005). The main objective of this phase is achieving the scope. To achieve the scope, EQ assumed the SMS have six main functions, they are: sales, reporting, goods ordering, membership management, expired offers and inventory management. This proposed system only needs two people, which are cashier and inventory manager. Order goods and generate financial statement can be done by the system automatically. Therefore, a sub-system called membership management was added into this SMS. 1.3 SYSTEM ANALYSIS If a new system is decided to develop, the next phase is system analysis. It is a depth investigation based initial investigation and user requirements. Detailed data flow diagrams (DFDs), data dictionary, logical data structures and miniature specifications should reflect user requirements. Identification of data store, sub-dividing of complex process, and manual processes also should be included in system analysis (Steven Glenn, 2005). EQ established its project schedule, listed all major activities and tasks in WBS (Work Breakdown Structure), and the deliverables and milestones were also announced in the schedule. Task Description Duration Assigned Role Task Input Output Requirements Specify requirements General introduction about the system 1 week Management Team Team liaisons A requirements document, A architecture design document (system design document), A object design document, A test plan, A project plan. System/subsystem, and requirements overview 2 weeks Documentation Team Requirements elicitation General constraints, assumptions and dependencies 2 weeks Functional requirements 2 weeks External interface 1 week Non-functional requirements 1 week Milestones R 5 documents Design Design the architecture of the systeml System organization design 1 week Architecture Team A architecture design document System source code Subsystem design 2 weeks Architecture Team Asystem design document Design the user interface User interface design 2 weeks User Interface Team A object design document Milestones D System source code Development Design the specific objects of the system Database and configure the server 1 week Database Team System source code System User interface Programming 3 weeks User Interface Team Layout design 3 weeks User Interface Team Design the specific objects of the system Connection between subsystems 1 week Control Team Milestones De The system that is available to use Validation Implement the system Test the user interface 1 week User Interface Team System source code A document about the problems that the system still needs to be worked on Test the database 1 week Database Team Evaluate the system List the functions and problems 1 week Documentation Team Milestones V A document about the problems that the system still needs to be worked on Evolution Validate the system Adapt the user interface 1 week User Interface Team A document about the problems that the system still needs to be worked on Final system Adapt the database 1 week Database Team Adapt and improve the system Recheck the whole system 1 week Management Team Documentation Team Final system A document about the functions that the system can provide Milestones E Final system can be provided to client Source: http://www.docin.com/p-41243574.html Source: http://www.docin.com/p-41243574.html 1.4 SYSTEM DESIGN System design is the most crucial phase in system development lifecycle. Generally, the design advances in two stages: general design and detailed design. In general design process, the features of the system will be specified; costs and benefits of these features will be estimated. In detailed design stage, computer oriented work starts at first. Structure design becomes the blue print of system solution to those problems mentioned in system analysis phase. Furthermore, the programming language, the platform, input, output and processing specifications will decided in detail in this stage (Steven Glenn, 2005). Several tools and techniques used for designing are (Steven Glenn, 2005): Flowchart Data flow diagram (DFDs) Data dictionary Structured English Decision table Decision tree Based on the scope of this supermarket and proposed system, EQ used C/S model as development model. The source code were written in JAVA, Server hardware and software environment: â€Å"Hardware: IBM System x3200 M2. The x3200 M2 offers the latest quad-core Intel Xeon processor (up to 3.16 GHz/12MB/1333MHz), 4 GB memory (DDR II 800MHz), expansion slots (2 PCI (32-bit/33 MHz),2 PCI-Express (x8,x1), Remote Supervisor Adapter II), 4.0TB SATA HDDs hard drive. Software: Microsoft Windows Server 2008, MySQL Cluster 7.0, Avast! Anti-virus Server 4.8.1091, JDK 6 Update 16 with NetBeans 6.7.1† (E-Qun, 2009). Source: http://www.docin.com/p-41243717.html Source: http://www.docin.com/p-41243717.html 1.5 CODING TESTING After designing, the whole system should convert into computer understanding language. The programmer uses computer understanding language to write programs to coordinate the data movements and control the entire process in the system (Steven Glenn, 2005). Before implementing the whole system, a test run is done to remove all bugs and measure the stability of the system (CMS, 2009). Firstly, individual units of the system should be tested. Any uncertainty happening must be recorded and debugged. Then, in compliance with test plan, a given set of test data will put into the system. The outputs of the test run should be analyzed. If theres any output did not match the expected output, the errors in the particular program or system should be identified and fixed and further test should be done until the outputs match the expected results (Parkin, 1997). Modular development technique was used in this coding and testing phase. EQ divided the programmers in two team, database team and user interface team. Each team focus on their own area. Source: http://www.equn.net/product_1.asp Source: http://www.equn.net/product_1.asp 1.6 IMPLEMENTATION During implementation phase, the system is loaded onto the users computer. Then, user training starts. Generally four topics will be introduced to users: execution of the package, data input, data processing and reporting. After users are trained, computerized working begins at following two strategies (operational): parallel run or pilot run. Parallel run means in a certain period, both systems (i.e. manual and computerized system) are executed in parallel. Pilot run means the new system installs in parts. Some parts executed first and ran in a defined period. Other parts will be implemented only if the results satisfied the expected results (New York State Office, 2009). After five days training, two employees from YDL had mastered the operational skills. In the later month, manual working and computerized working were running in parallel to avoid the potential failure of system. 1.7 MAINTENANCE Maintenance means error correction and upgrade during the systems working life. Because of there always have some errors found in the system, system review is necessary to note and correct these errors. In addition, from system review, the developer can know the full capabilities of the system, required changes and the additional requirements. If a significant change needs to be executed, a new project has to be set up and proceed through all the life cycle phases (New York State Office, 2009). Currently, EQs supermarket management system is running in YDL. The supermarket had reduced 2 members. Nearly 500 people were registered as members. Moreover, the owner of YDL wants to turn his business to chain-store operations. EQ has started to evaluate this project. DISCUSSION According to Paul Davidson et al. (2003), waterfall model fits the situations where most appropriate that project has clear objects and solutions, the requirements are comprehensive and stable and etc. In this case, the lifecycle of this supermarket management system shows that E-Qun Web-Studio used waterfall method. This framework type is linear: Those deliverables and milestones were measurable. The whole project was divided into phases; emphasized on planning, time management, target dates and system implementation at one time; maintained control of project through using extensive documents such as project plan, test plan, etc. CONCLUSION To sum up, the lifecycle for information system development is mainly make up of eight aspects. They are system study, feasibility study, system analysis, system design, coding, testing, implementation and maintenance. Linear type is the simplest framework to develop the system (Paul et al. 2003). In small information system, if the system is not extremely complex, requirements are stable and can be identified easily, project team is less experienced and project schedule is unambiguous, it is strongly recommended that this project uses waterfall method as the develop methodology (Paul et al., 2004). REFERENCES: Alter, S and Browne, J, 2005, ‘A Broad View of Systems Analysis and Design, Communications of the Association for Information Systems, Volume 15, 2005, pp. 981-999, CMS, 2009, Testing Framework Overview, Centres for Medicare Medicaid Services, Available at: http://www.cms.hhs.gov/SystemLifecycleFramework/Downloads/CMSTestingFrameworkOverview.pdf [Accessed at 23th Dec, 2009] Davidson, P, Hedrich, R, Leavy, T, Sharp, W, Wilson, N, 2003, ‘Information Systems Development Techniques and Their Application to the Hydrologic Database Derivation Application, the Centre for Advanced Decision Support for Water and Environmental Systems, Available at: http://cadswes.colorado.edu/PDF/RiverWare/DavidsonLV2002.pdf [Accessed at 28th Dec, 2009] E-Qun Web-Studio, 2009, About Us, E-Qun Online, Available at: http://www.equn.net/aboutus.asp [Accessed at 29th Dec, 2009] Fisher, P, McDaniel, J Hughes, P, 2004, ‘System Development Life Cycle Models and Methodologies Canadian Society for International Health Certificate Course in Health Information System, Module 3: System Analysis Database Development, Part 3: Life Cycle Models and Methodologies. Available at: http://famed.ufrgs.br/pdf/csih/mod3/Mod_3_3.htm [Accessed at 14th Dec, 2009] J. Kà ¤Ãƒ ¤rià ¤inen and A. Và ¤limà ¤ki, 2008, ‘Impact of Application Lifecycle Management A Case Study, Enterprise Interoperability III, New Challenges and Industrial Approaches, Springer London Press, London New York State Office, 2009,System Implementation, Project Management Guidebook, Release 2, Available at: http://www.oft.state.ny.us/pmmp/guidebook2/SystemImplement.pdf [Accessed at 22th Dec, 2009] Rodney Parkin, 1997,Software Unit Testing, IV V Australia, Available at: http://www.ivvaust.com.au/UnitTesting.pdf [Accessed at 20th Dec, 2009]