Amazon.com 2002 Assignment Example | Topics and Well Written Essays - 3000 words

Amazon.com 2002 - Assignment Example The ability to operate online gives Amazon access to global retail market, something that competitors find difficult to replicate with the enhancements provided by Amazon. Where many companies have adopted E-commerce model, the application of this concept embedded with rich experience offered by Amazon is difficult to achieve. A careful analysis would reveal that Amazon has been constantly expanding and transforming its business processes to ensure that the customer gets ultimate satisfaction. Development of zshop and marketplace segment is one such example that allows customers to have access not only to the products of Amazon but have a wide range of variety to make a selection from. Hiring third parties for logistics is also one of such examples which would ensure speedy delivery and ultimate customer satisfaction. Amazon has shown commitment to continuously improve and evolve its business processes which includes consistent efforts and investments in research and development. Des igning and customizing an interface which would portray a wide range of products with unlimited filters and separate logs with web-pages for different producers, merchandisers and sellers displays Amazon’s commitment to provide convenience to the customers. Later on, Amazon decided to invest on designing another interface which allowed all its product details and suppliers to be visible on the same page. Such transformation involved a great deal of research and development because of the varying nature of suppliers, their businesses and also their product lines. Amazon is known for exploring the opportunities offered by technological advancements. It began with a pure-play business model however with the expansion in business and need for better inventory management, it transformed into e-commerce model which had order taking, processing and remediation executed